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Top Ten Brands Leading the Eco-Friendly Cause

The Top Ten List

Here is a list of ten forward thinking brands working to reduce the volume of plastic and toxins in the everyday products we buy and the packaging they come in. Supporting these businesses fosters their success and encourages others to follow their lead. 


1. Axiology. Axiology is a make-up brand started in 2013 by a young woman -- then living in Bali -- after she learned her make-up was tested on animals. Her mission: vegan cruelty-free make-up. She began making it in her kitchen and it grew from there, packaging it in recycled plastic. But a few years later she learned that the beauty industry created a whopping 120 billion units of plastic waste each year and switched entirely to paper and cardboard packaging. No plastic wrappers, boxes, labels, packaging or anything else. It’s a simple and common sense move yet it seems revolutionary given the ubiquity of plastic housing used for make-up. The cardboard easily lasts as long as the make-up itself so there’s no need to put it in something that lasts forever and pollutes the environment. Axiology’s make-up is also completely plant-based, chemical-free, non-toxic and cruelty-free. 

2. Avocado Green Mattress, My Green Mattress and Naturepedic. These are three of the top mattress-makers that use none of the toxic materials, like polyurethane, formaldehyde, synthetics and fiberglass, that are common in conventional mass market mattress. All three use natural latex, organic cotton and, for some models, wool. They meet fire retardant laws with safe non-toxic materials instead of fiberglass or toxic chemicals. Their mattresses are toxin-free, breathable and safe to sleep on. All are made primarily with organic natural materials and all are made in the U.S. All three manufacturers have mattresses for infants and children too and Avocado and Naturepedic also offer a vegan mattress (no wool). Use code goodasdirt15 for 15% off of anything from Naturepedic.

3. Corkor. Corkor’s bags, briefcases, belts and other accessories look like handsome leather but they are all made of locally-grown cork by a family-run business in Portugal. They’re completely vegan and cruelty-free. Cork is a great eco-friendly and sustainable raw material from which to make fashion accessories and other products. It's is a major carbon sink, meaning the trees draw from the air more carbon dioxide than they emit and thereby help to remove greenhouse gasses from the atmosphere. Even better, after the cork bark is harvested, the trees absorb even more carbon dioxide — three to five times more -- as they work to regrow new bark. This is a win-win cycle and harvesting the cork does not harm the trees. 

4. 8000 Kicks: 8000 kicks makes shoes, backpacks and other accessories mainly from hemp, a fiber that’s an eco superhero. Long banned by the Controlled Substances Act, commercial cultivation of hemp as a raw material was legalized in the U.S. in 2018 and its use as a textile for a wide variety of products has since blossomed. (It's legal in numerous other countries too.) 8000 Kicks’ shoes and bags are all made primarily from hemp. Many of the shoes also have semi-synthetic bioplastic soles made mainly from algae, the harvesting of which helps clean up waterways suffering from algae contamination and eutrophication. The soles also have a protective membrane of recycled polyester to ensure they are waterproof. Some soles are also natural rubber. Among the many reasons hemp is environmentally-beneficial is that it’s a carbon sink. It absorbs from the atmosphere more carbon dioxide than most other plants. It also is naturally anti-microbial and anti-bacterial. All 8000 Kicks’ products are shipped in recycled cardboard. 

5. Terra Thread: Like other eco-friendly businesses, Terra Thread has a simple mission: to make organic cotton bags and accessories without any plastic. The business was founded by a father and daughter team who wanted to do something to counter the harmful ecological and health effects of fast fashion and its near-universal use of synthetic fabrics. Their bags (duffels, backpacks, totes, toiletries…..) are made of heavy organic cotton canvas woven from cotton grown on an organic farm in India . There is zero plastic — no plastic details, films, lining or labels. Just canvas and metal hardware such as zippers and rings for shoulder straps and handles. Terra Thread supports Feeding America’s campaign to end hunger in the U.S.

6. Lodge Cast Iron:Using an ancient sand molding technique that's been around since 680 BCE, Lodge has been making cast iron pots and pans since 1896 and currently operates two foundries in Tennessee. In fact, it’s the longest-running cast iron manufacturer in the U.S. Cast iron is one of the safest materials to cook with as it is made from two natural non-toxic elements: iron and carbon and it leaches no toxic chemicals or residue into your food. It’s naturally non-stick once seasoned and is known for its excellent heat retention, even distribution and strength. It can also add needed iron to food. Plus, it's got an attractive vintage look and will last forever if cared for well. It’s packaged in paper and cardboard. 

7. Berkey Filter Systems: Berkey’s gravity-fed charcoal-based water filters are frequently rated one the best brands for quality and effectiveness. The Environmental Working Group found it was one of three filter systems that remove 100% of PFAS (called 'forever chemicals' for their persistence in the environment and in animal tissue). But the other two are mostly plastic, unlike the Berkeys that are mostly stainless steel. They also filter over 200 chemicals from tap water including toxins like lead, chromium mercury, other heavy metals, bacteria, pharmaceuticals, inorganic compounds, endocrine disruptors and more. They require no plumbing or electricity so they can be located anymore and are ideal in power outages.

8. Save Trees: Save Trees toilet paper and tissues are made from bamboo, an eco-friendly powerhouse and the fastest growing plant in the world, up to three feet per day! The business has a goal of saving one billion trees from being cut down and estimates that it’s so far saved more than 131,000 trees, leaving them alive and thriving in the environment. Another stat: if everyone in the U.S. switched to bamboo toilet paper we’d save about 526 million trees each year. Save Trees’ paper is PFAS-free and free of other toxic chemicals too. Their bamboo is harvested from responsibly-grown crops in regions where it naturally grows and is FSC-certified. Bamboo is also a great carbon sink, absorbing huge levels of carbon dioxide as it grows. 

9. Leaf Shave: Recognizing that billions of disposable plastic razors are thrown out each year, adding to the mounting volume of plastic pollution, Leaf Shave makes all-metal refillable safety razors. They come with a small tin to store used blades to be recycled. Leaf was founded in 2019 by two friends disillusioned by how wasteful and expensive it was to use plastic razors. They estimate Leaf has so far prevented about 20 million plastic razors from going into landfills or being incinerated.

10. The Earthling Company: Earthling makes shampoo and conditioner bars entirely from non-toxic plant-based ingredients and packages them in plastic-free cardboard boxes. They also use non-petroleum inks on their packaging. Some of their organic healthy ingredients include jojoba oil, coconut oil, guar bean and marshmallow root. They are free of sulfates, silicones and drying alcohols, which can contribute to hair damage and loss. Earthling says the bars replace two to three bottles of liquid shampoo and conditioner and last several months. Earthling has also earned the Climate Label Certification.

Father's DAy is June 15

Eco-Friendly Father's Day Gift List

Check out Good as Dirt's list of Father's Day gift recommendations here. 

About Good as Dirt

Good as Dirt is an affiliate marketing site for non-toxic, organic and plastic-free products for everyday living.  The bar is high to be included here so everything falls squarely under the eco-friendly umbrella. Many products recommended here are also good for other reasons, including a business's philanthropic activities or the environmental benefits of a source material, such as hemp, which is great for the soil and environment it grows in.  Commissions may be earned on some purchases made that originate here. Good as Dirt can be reached via the contact page here. 

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The Bumi Eco Duffel Bag

Axiology's Versatile Make-Up Stick

Axiology's Versatile Make-Up Stick

Terra Thread's Bumi Eco Duffel Bag is made from Certified Fair Trade Organic cotton canvas. The perfect size for weekend getaways, it has a large main compartment and exterior and interior pockets. Zippers are lead-free. They are handmade in a Fair Trade factory in India and contain no plastic except for the zipper tape and thread, which are polyester. Terra Thread, which makes only eco-friendly non-toxic products, is looking for an alternative to this. They are shipped in plastic-free packaging. I have this bag and love it. I got this green and it's as brilliant and rich as it looks.

Axiology's Versatile Make-Up Stick

Axiology's Versatile Make-Up Stick

Axiology's Versatile Make-Up Stick

If you're looking for earth-friendly plastic-free make-up it really doesn't get any better than Axiology. The cardboard housing is a welcome sight (no need for plastic). It's vegan, plastic-free, non-toxic, palm oil-free, cruelty-free and made in the U.S. These hydrating color cream multi-sticks are for eyes, lips and cheeks and come in 12 different shades. They are made from naturally-derived ingredients like avocado, coconut and other plant oils, some of which are organic. Axiology is also women owned and run. 

Organic Muslin Blanket

Axiology's Versatile Make-Up Stick

Organic Muslin Blanket

This breathable four-season organic cotton blanket from Avocado Green Mattress is made with four layers of GOTS-certified organic muslin. The stitching is natural too -- not polyester. It's also certified to to Made Safe standards — a process that screens for more than 6,500 chemicals and materials known or suspected to harm human health, animals, aquatic life, or ecosystems, including PFAS. Few brands meet this gold standard for product safety. I have this blanket and like it a lot. It's a nice weight and ..... no synthetic fibers. Just organic cotton.

Berkey Water Filters

Berkey Water Filters

Organic Muslin Blanket

The Environmental Working Group just tested the effectiveness of a number of free-standing water filtration systems at removing dangerous PFAS chemicals. Their top choice was the Travel Berkey filter system. Though it’s suitable to bring along on travels, it’s also appropriate for your kitchen counter. A big bonus is that much of the Berkey is made of metal, not plastic. In addition to PFAS, the filter system, which uses activated carbon to purify water, also removes a long list of other toxins including heavy metals and inorganic materials. No plumbing hook-up or electricity needed. It comes in several sizes.

Grimm's Wooden Toys

Berkey Water Filters

Grimm's Wooden Toys

This beautiful colorful stacking toy from Grimm's Spiel and Holz is made in Europe  and includes twelve solid wooden arcs. A versatile and open-ended toy, this set can be used as a stacking and nesting toy or in myriad other ways. The twelve rainbow-colored arcs have been created from a single tree trunk and dyed with child-safe water-based stains which let the natural grain of the alder wood show through. Each piece is hand-sawed from raw untreated wood. Grimm's toys can be found here.

Cast Iron Pans

Berkey Water Filters

Grimm's Wooden Toys

When it comes to cooking, the best for quality and safety is cast iron. It's non-toxic, unlike a lot of popular cookware, such as aluminum and pans with non-stick surfaces. (Stainless steel is also safe.) Lodge Cast Iron has been making pots and pans, including this 9-inch pan here, since 1896. Cast Iron is a great gift for anyone who cooks and the vintage look adds to a kitchen's decor. It lasts forever if cared for well.

Radiation-Shielding Phone Pouch

Radiation-Shielding Phone Pouch

Radiation-Shielding Phone Pouch

We are continually exposed to RF radiation from cell towers and antennas, wifi routers, cell phones, laptops and smart devices. Wireless radiation is linked to cancer, neurological diseases, sperm damage and reproductive damage, immune and endocrine system disruption and other serious health problems. In addition to common sense steps like hard-wiring computers and never putting your phone against your head, there are a lot of products offered by businesses like Defender Shield, such as hollow-tube headphones, laptop shields, phone cases and pouches, clothing and blankets and blue light glasses that help to shield the body from radiation. For more info on protective products, continue reading. 

Hemp Backpack

Radiation-Shielding Phone Pouch

Radiation-Shielding Phone Pouch

8000 Kicks' backpacks and other accessories are all made with hemp, a eco-beneficial plant that draws carbon dioxide from the air, and toxins from the soil. It also helps prevent erosion of the soil. It is naturally pest and disease-resistant, avoiding the need for pesticides. The backpacks are 100 percent hemp and are water-repellent without the use of toxic PFCs (perfluorinated compounds). They also have fun features like an anti-theft pocket in back and a USB power plug. You can see all of their backpacks here. 

Non-toxic Pet Beds

Radiation-Shielding Phone Pouch

Non-toxic Pet Beds

Our beloved pets need non-toxic beds too. Naturepedic's organic pet beds are made with natural organic materials instead of polyurethane foam, toxic waterproofing and other hazardous chemicals. That means any materials used are grown without the use of synthetic pesticides and fertilizers, GMOs and more – and toxic chemicals aren’t added in the manufacturing process either. They are GOTS-certified  which means that beyond ensuring the organic integrity of your pet’s sleep space, GOTS verifies sustainable farming practices are used and fair labor conditions are adhered to. 

Articles & Info

Plastic in the Health Care Industry

Plastic in the Health Care Industry

Plastic in the Health Care Industry

A recent article from Plastic Pollution Coalition is sounding the alarm about the overwhelming volume of plastic pollution in the health care industry.. From gowns, IV fluid bags, medical devices, plastic gloves, pill packaging, syringes, and more, disposable plastics are used widely across the healthcare field and adding to the plastic crisis. Many of these items have proven useful, even critical, in life-saving treatments—yet their overuse and lack of plastic-free alternatives have led to an escalating environmental and health problem, with the healthcare field being a significant contributor to plastic pollution globally. The article offers a closer look at modern healthcare’s role . (Continue reading)



Plastic and Global Warming

Plastic in the Health Care Industry

Plastic in the Health Care Industry

Rising temperatures are setting records around the world and data shows this deadly trend is accelerating. One significant source of global warming that we don’t hear a lot about is plastic. It's a major player in this phenomenon that affects every aspect of life on Earth -- already causing deaths, species extinction and health issues around the world, unsustainable ecological shifts, habitat loss, famine, unbreathable air, wildfires, dying oceans, sea level rise, and myriad other changes. Around the world, the plastics industry is the fastest-growing source of industrial greenhouse gases. (Continue reading)



Stay Away from Black Plastic

Plastic in the Health Care Industry

Best Filters for PFAS Chemicals

Throw out your black plastic utensils. A recent NY Times article about the toxicity of most black plastic products “Black Plastic Kitchen Tools Might Expose You to Toxic Chemicals,” renewed awareness about the dangers of black plastic products. It’s not just the black ones, though they are the worst because they have a lot more discarded toxic e-waste in them. It's also not just utensils. Anything, including toys and hair accessories, made with black plastic likely contains highly toxic chemicals, such as hazardous flame retardants, some of which have been banned, lead, antimony, chromium and mercury. (Continue reading)



Best Filters for PFAS Chemicals

Stay Away from Polyurethane Foam

Best Filters for PFAS Chemicals

You’ve probably heard  of toxic PFAS chemicals found in water supplies across the U.S. and around the world. The so-called “Forever Chemicals” are everywhere. Their health impacts are numerous and are believed to include cancer, damage to the endocrine, immune and reproductive systems, and much more.
The Environmental Working Group, a nonprofit watchdog organization that studies the toxicity of thousands of chemicals and products, has tested  a number of popular water filtration systems for their effectiveness at removing PFAS chemicals. Their top choice was the Travel Berkey Water Filter. (Continue reading)

PFAS Chemicals

Stay Away from Polyurethane Foam

Stay Away from Polyurethane Foam

PFAS, or per- and polyfluoroalkyl substances, are a group of widely-used, man-made chemicals that are all around us and in thousands of common consumer products. They're called "forever chemicals" because they don't degrade quickly due to an extremely strong carbon-fluorine bond. They accumulate and persist in both the environment and the human body. Research has found that PFAS can cause serious health problems, including various types of cancer (thyroid, kidney, ovarian, prostate, testicular, breast, childhood leukemia and non-Hodgkins lymphoma). PFAS include around 5,000 chemicals, many found in common household products. They have been produced since the 1940s, but their health and environmental risks only gained widespread attention after the chemicals were found in drinking water in 2001. Nearly everyone has come in contact with these chemicals through water, food or everyday products. (Continue reading)


Stay Away from Polyurethane Foam

Stay Away from Polyurethane Foam

Stay Away from Polyurethane Foam

For years, most mass market upholstered furniture, including mattresses, has been filled with polyurethane foam. Don’t buy it. It’s toxic. It’s cheaper, it's out of sight hidden under a layer of (usually synthetic) fabric, it looks nice, from a distance. But the health risks are huge. As Darin Olien notes in his book, Fatal Conveniences, furniture was once made with natural materials. Real wood, real natural fibers. It was so solid and well-made it was passed down to younger generations like heirlooms. Starting around the 1960s all that changed. Now much of it is full of toxic petroleum-based materials, plastics and pressed wood. (Continue reading)

Why Organic Cotton?

The Jury is Out on Aluminum

What's Wrong with Plastic?

Why is buying organic cotton so important? Won’t the pesticides just wash out of non-organic cotton clothing and other fabrics? 

No, they don't, not completely. Pesticides are imbued in the cotton’s fibers from the very beginning of its life and they continue to be slowly released for years, exposing us to these toxic chemicals as we wear them and sleep on them. These include insecticides, herbicides, fungicides and defoliants. (Continue reading)

What's Wrong with Plastic?

The Jury is Out on Aluminum

What's Wrong with Plastic?

 Plastic is deadly to people and wildlife and harmful to environment. Here are just some of the numbers and and how they result in tragic consequences. This is why I recommend rejecting plastic wherever possible and buying biodegradable and non-toxic materials instead. (Continue reading)



The Jury is Out on Aluminum

The Jury is Out on Aluminum

The Jury is Out on Aluminum

I don't recommend aluminum cookware due to increasing evidence suggesting a link between aluminum and neurological diseases, including Alzheimer’s and other forms of dementia, and also breast cancer. Data so far is inconclusive but the there is enough evidence to warrant avoiding unnecessary exposure to aluminum, including that found in antiperspirants, pots and pans, foil, sunscreen, cosmetics, antacids and baking powder. (Continue reading)

Radiation Protection

So Many (Important) Certifications

The Jury is Out on Aluminum

We are increasingly exposed to RF radiation from myriad sources including devices like cell phones, computers, smart devices, baby monitors and routers and from cell towers, antennas, public routers and smart devices. Children are even more vulnerable to the effects of radiation due to their thinner skulls and still-developing brains. In addition to most children having wifi at home, they are also exposed to wireless radiation in the classroom and out in public. (Continue reading)

So Many (Important) Certifications

So Many (Important) Certifications

So Many (Important) Certifications

You may have noticed numerous initialism throughout the recommendations here, most followed by the word “certified.” GOTS, GOLS, FSC, etc... I’ve started linking these abbreviated certifications to websites explaining in detail what they mean and why they’re important and sought after by eco-friendly manufacturers. But here’s what they are in a nutshell. They all mean a product or raw material such as cotton has been tested or verified to ensure it is indeed as safe or non-toxic or organic as the manufacturer says it is and doesn't contain certain toxins. Many also look at a business’s ethical practices and philanthropic activities.  (Continue reading)


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